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Revenue Operations

Power your sales team with a clean, enriched CRM

Build an automated RevOps engine to cut all manual work from sales: build lead lists, custom scoring, and enrich CRM records in seconds.

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Improve enrichment coverage with waterfalls

Access your existing subscriptions and 80+ other databases just with Clay. Search multiple providers to maximize coverage: we often 2-3x coverage vs. using single providers.

Replace all manual sales research

Use our AI web research agent to replace manual sales workflows, whether checking if a company is B2B, looking for specific industry markers, or finding certifications.

Implement custom scoring with AI

Firmographics arenot enough for deep ICP targeting. Create custom filters and lead scores based on the variables that matter most to your business.

Keep your CRM your final source of truth

Sync all work seamlessly between Clay and your CRM. Bulk enrich and update records, auto-enrich inbound leads live, help SDRs enrich accounts on demand in Salesforce, and more.

Section 1

Build custom lead scores to save sellers time

Forget relying on just industry size or headcount. Create lead scoring filters that are unique to your business needs based on any data you can find on the internet.

Section 2

Auto-enrich and update records in your sleep

Bulk enrich any set of records in your CRM to check for updates or changes in the fields you care about. Enrich and qualify inbound leads as they come in to increase your speed to lead.

Section 3

Build custom lead scores to save sellers time

Forget relying on just industry size or headcount. Create lead scoring filters that are unique to your business needs based on any data you can find on the internet.

Section 4

Sync data to any database, sequencer, or CRM

Once you’ve enriched your records in Clay, automatically sync them to live email sequences or your CRM to keep your data clean.

How Clay integrates with your tech stack

We are the backend data enrichment and orchestration layer that sets up your sales team for success.

Workflow

We handle your data acquisition strategy for you

Utilize multiple providers through a single integration

Clay owns data quality, and the process that comes with that task: finding, testing, integrating with new providers

With Clay

What our customers say about us...

Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.


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Keith Jones

GTM Systems Lead, OpenAi

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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.


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Stevie Case

CRO, Vanta

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Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.


Clay logo

Keith Jones

GTM Systems Lead, OpenAi

Clay logo

Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.


Clay logo

Keith Jones

GTM Systems Lead, OpenAi

Clay logo

Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.


Clay logo

Keith Jones

GTM Systems Lead, OpenAi

Clay logo

Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.


Clay logo

Keith Jones

GTM Systems Lead, OpenAi

Clay logo

Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.


Clay logo

Keith Jones

GTM Systems Lead, OpenAi

Clay logo

Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.


Clay logo

Keith Jones

GTM Systems Lead, OpenAi

Clay logo

Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.


Clay logo

Keith Jones

GTM Systems Lead, OpenAi

Clay logo

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

How Clay uses Clay to automate inbound lead outreach at scale

How Clay uses Clay to automate inbound lead outreach at scale

How Anthropic uses Clay to 3x their enrichment coverage—with no manual work

How Anthropic uses Clay to 3x their enrichment coverage—with no manual work

Outbound sales automation: How to 10x your pipeline with AI

Outbound sales automation: How to 10x your pipeline with AI

The best B2B email list providers of 2024 [with test results]

The best B2B email list providers of 2024 [with test results]

AI lead generation

AI lead generation

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